Value Drugs plans to generate strong publicity through a strategic public relations effort.

Joe Formulary is a strong believer in maintaining solid business relationships, and has invested a considerable amount of time and effort developing effective public relations skills.  He is a particularly effective speaker, and has often lectured at chemistry and pharmaceutical conferences.  Now, he plans to volunteer his time as a speaker at seminars for entrepreneurs arranged by service organizations.  He is also a member of the Lions Club in Massive City, and is a member of the Chamber of Commerce in his district of the city.  Each of these organizations has already expressed an interest in having him as a motivational speaker on entrepreneurial issues.

Mr. Formulary often volunteers his time at events sponsored by these organizations, and will make it a high priority to encourage employees to volunteer for these types of organizations.  To facilitate this effort, he plans to begin a voluntary employee community service team.  This team will have T-SHIRTS emblazoned with the name of the company and the words “helping others in our community” as caption.

Ultimately, Value Drugs hopes to turn this public relations effort into positive publicity for the company by encouraging employee participation and service to the community.  It will initiate friendly rivalries with other area businesses – issuing their challenges through press releases and local free advertising – as a means of further establishing corporate and brand awareness as well as ingraining it’s position in the local community.  The result will be a positive net impact on the community, and on the image of Value Drugs.